“This is not a brand”: why I chose this funny name

When I was little, I was already selling dreams (or foie gras, it’s the same thing)

I fell into marketing when I was little. Literally. At five years old, while other children spent their holidays playing or watching cartoons, I was begging my mother to take me with her… to client meetings.

My mother was a real business leader, even if she didn't define herself as such. She made local products in Mauritius: foie gras, duck pâté, ham... In short, the whole package for a successful aperitif. She sold it to hotels, in B2B, and I found it fascinating.

Those moments planted a seed: I understood that behind every sale, there was a human connection , a story, and a good dose of emotion. Today, this is what still inspires me in my job. ❤️

Why "This is not a brand"? (spoiler: it's not just for show)

I have been working in digital marketing for three years now, and with every project, I realize that human connection always lies at the heart of successful strategies. This conviction is what gave birth to 'This is not a brand.'

It embodies a true philosophy: we live in a world that is becoming a bit too cold, too 'robotized' with AI and automated tools. I wanted to return to the essentials.

Remember that a brand is not just a logo or a well-optimized LinkedIn page.

 

Behind every brand, there is a person. A person with ideas, emotions, and a vision. And my job is to help these brands tell their story authentically and connect with people. Simple, but powerful. 💡

My job: connecting people

What drives me is seeing my clients succeed. When I generate a highly qualified lead for a client, it feels like finishing an intense workout where I gave it my all. You know that moment when you’re exhausted but so proud of yourself? That’s exactly how I feel.

One of my favorite projects? Helping a B2B client in an ultra-niche market (you know, the kind where finding even one interested person feels like a miracle). The goal was to land massive contracts using LinkedIn. Let’s just say it was a mission impossible. But guess what? Challenge accepted. ✅

Successes like these give me a real adrenaline rush. And above all, they prove that even in tough industries, with creativity and the right strategy, anything is possible. 💪

My values: a mix of authenticity, commitment and a touch of fun 🎨

Everything I do is based on three strong values

1. Authenticity: No "fake" marketing or meaningless strategies. My goal is to tell real stories—the ones that resonate with your audience.

2. Commitment: I give 200% to every project as if it were my own. My clients know they can rely on me, even when things get tough

3. Creativity: Every brand has a unique story, and that deserves original ideas. With me, there’s no copy-pasting—just tailor-made solutions, sometimes a bit bold, but always effective. 🎯

And who do I work with? (hint: companies that want a real boost)

I work with brands and companies that want to tell their story differently. My clients are entrepreneurs and teams who need tangible results:

• Positioning themselves in the digital space (not just "showing up").
• Finding new clients through well-targeted strategies.
• Growing their visibility while staying true to their values.

If your ambition is to create an authentic connection with your audience while boosting your performance, we’re a perfect match. 💬

Why all this? (Hint: because I'm addicted to results 😍)

What motivates me is not filling out Excel spreadsheets (even though I do some, eh). No, what I love is seeing my clients succeed: landing a contract, doubling their visibility or simply saying to themselves "we're in good hands".

For me, marketing is not just about numbers. It's about feelings and emotions . Social media, digital campaigns... all of this only works if you can reach people in the right place (and I'm not talking about their wallets). With the right strategies, you can create stories that leave a mark, connections that last. ✨

Ready to write the next page of your story?

If you are looking for a human, fun and above all effective marketing approach, we should talk. 🎙️ I am here to talk about your challenges, your ideas, and the best way to make your brand shine.

And if you also like brainstorming sessions that go off in all directions (but end with incredible results), then we'll get along very well.